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Precious Metals

We believe only the finest quality materials will do justice to our diamonds. Thus, our jewelry is made from platinum, 14K gold, and 18K gold – the most suitable precious metals for making beautiful, durable jewelry. All precious metals used in jewelry are mixed, or "alloyed", as the pure form is often too soft to use for items designed to be worn every day. Alloying helps to create precious metals with superior qualities such as improved malleability (making the metal more workable) or a more attractive color.


PlatinumPlatinum Bullion

Spanish Conquistadors first introduced platinum in Europe. Platinum must be at least 95 percent pure to be marked and sold as platinum. Anything less than 95% purity must be marked and described as "Platinum alloy". Being denser than gold, platinum is much heavier and more durable; it can hold gemstones securely and is also hypoallergenic. Perhaps the most important aspect, platinum will never wear away. The platinum bracelet, earrings, necklace or ring you buy today will be the same when you hand them down to your children.

Gold BullionGold
Since the earliest records of man, gold has been the ultimate symbol of wealth and remains as the hallmark of precious metal in jewelry. The purity of gold is often measured in fineness, but Americans still use the karat measurement in fine jewelry. The term Karat is frequently abbreviated with a "k" after the number. Pure gold is 24k and is too soft to use in modern jewelry. More commonly used in fine jewelry, 18k and 14k gold are 75% pure and 58.3% pure, respectively. Often used in fashion jewelry, 10k gold is only 42% pure (10k gold is the legal minimum for gold jewelry).

Silver BullionSilver
Silver is the most abundant of the precious metals. It was used as the money standard until the 19th century in most countries. Silver is a soft metal and must be alloyed for hardness; the best silver used to make jewelry is sterling silver, which consists of 92.5 percent silver. Nickel is the most common sterling silver base metal.

White Gold Versus Platinum

Platinum vs. White Gold
One of the most common questions our customers ask is - what should I buy, platinum or white gold? 

Here are some of the key differences between the two metals:

  • Platinum is approximately 33% denser than gold.
  • Platinum is hypoallergenic; the remaining 5% in a 95% platinum piece is either iridium, ruthenium or cobalt. 
  • Because of its purity, platinum is a softer metal and is more susceptible to scratches and dings.



Have a question about Precious Metals? Ask a jewelry consultant. 
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